Did you know by The Economist

No importa lo que dices...

... importa lo que haces.

"I sometimes find it useful to remind marketing execs that you can't learn how to surf by attending a surfing conference. The same goes for social interaction, both on- and offline"
Walter Naeslund, CEO of the Stockholm based communications agency Honesty.

Social Media: It's Not What You Say That Matters

View more documents from Paul Isakson.

We are Social: It's not what you say that matters