Listening to what my classmates had to say about their professional experiences in the field was a fascinating experience, considering I've had had the opportunity to see these people grow professionally, and know who they are personally. Suddenly, what they are presenting about has much more resonance.
And although I might try to forget about all of our school work just after graduating, there was one presentation I can't seem to get out of my head - that of Sebastian Garces, and his work with El Diario de Navarra.
It stood out for a number of reasons:
- It was about the only small town experience (Pamplona), when the rest of us left for the bigger cities and business in Europe
- It was about conventional media (newspaper) when the rest of us were exploring Web 2.0 options and mobile platforms
- It was about seemingly niche markets when other themes centered around impending competition or growth
- And, it was really the only profitable company talked about